Archery GB
Working with Archery GB to create promotional social media content and editable poster for Paris Olympics and Paralympics.
Working with Archery GB, I created an editable poster and social media squares so clubs can plan events and advertise using brand related content. Aim for Paris was created by Archery GB, so having ways to advertise this to people who hadn’t shot before was essential as a way get people involved and grassroots archery,
Promoting beginner archery is essential so memberships will grow, the Paris Olympics and Paralympics is a key time to do this due to more media coverage.
The poster was editable and printable for clubs to advertise have a go sessions to encourage participation.
I used fun and playful illustrations with primary colours to draw attention to the poster. It isn’t usual for Archery GB’s branding so I pitched something different.
My key poster points:
Clear header of Have a Go
Clear place for editable information
Fun illustrations
Aim for Paris logo
Images depicting grassroots archery